2005: Prague

Newspaper and Magazine Consumption off- and online. A future printed in full colour or in black and white?


Symposium: ,
Authors: ,
Organisations:
Topics:
Continue

Can magazines be compared to flip technology? the missing link


Symposium: ,
Authors: ,
Organisations:
Topics:
Continue

Experiential engagement with online content web sites and the impact of cross-media usage


Symposium: ,
Authors: ,
Organisations: ,
Topics:
Continue

Strategic multi-media planning: casting an eye on the opposition: why the advertising impact of the competitors has to be considered, to maximise sales


Symposium: ,
Authors: ,
Organisations:
Topics:
Continue

Cross-rating


Symposium: ,
Authors: ,
Organisations:
Topics: ,
Continue

Calibrated fusion evaluation: the mri-comscore case


Symposium: ,
Authors: , ,
Organisations: ,
Topics:
Continue

Media experience and advertising experience: Application of a multi-media research tool


Symposium: ,
Authors: , ,
Organisations:
Topics: ,
Continue

CASI Research in Germany 1992-2004


Symposium: ,
Authors: ,
Organisations: ,
Topics: ,
Continue

A new tool that improves print media selection


Symposium: ,
Authors: ,
Organisations: ,
Topics:
Continue

The genuine article? readership measurement and the internet in great britain


Symposium: ,
Authors:
Organisations:
Topics:
Continue