Session 4 - Quality of Reading

Mri’s qualitative measures


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Conceptualizing and measuring magazine reader experiences


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How do people read newspapers?


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What drives readership – the mexican experience


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To create page traffic – the publisher’s responsibility


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Reader involvement: who? what? where?


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“Absorbing media” and “media-dna”: consumer-centric approaches


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If they need it they’ll read it? – understanding readers’ needs


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The “time sequence of events”: consumers’ lives and media analysis


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The power of passion – new insights into reader involvement


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