Session 3 - Methodological Issues

What do we measure? four short puzzling stories


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The virtual interviewer


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Measurement of magazine readership via the internet


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Capi: new methodology, new data for the british nrs


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Restoring credibility to sunday magazine measurement in the u.s.


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Community newspapers – combasetm adding to the print media mix in canada


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Telephone samples: the exclusive mobile challenge


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Revisiting mediaplanning models assumptions


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Imputation of missing data: testing a model-based approach


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Determining the readership of low penetration magazines


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