2003: Cambridge, Massachusetts

The power of passion – new insights into reader involvement


Symposium: ,
Authors: , , ,
Organisations:
Topics:
Continue

Print + tv = (impact)n – the impact multiplier phenomenon


Symposium: ,
Authors: , , , ,
Organisations:
Topics: , ,
Continue

Ad proof 1: advertising effectiveness of car campaigns


Symposium: ,
Authors: ,
Organisations: ,
Topics: ,
Continue

The netherlands live with water – exciting, efficient, effective research


Symposium: ,
Authors: , , ,
Organisations: ,
Topics: ,
Continue

Modelling in a multi-media environment


Symposium: ,
Authors: ,
Organisations:
Topics: ,
Continue

Single source – investigating category behavior via media mix driven processes


Symposium: ,
Authors: , ,
Organisations: ,
Topics: ,
Continue

What’s happening where?


Symposium: ,
Authors:
Organisations:
Topics: ,
Continue

Connecting print with advertising tracking


Symposium: ,
Authors: ,
Organisations: ,
Topics: ,
Continue

In the calm lies the power advertising effectivness on sunday


Symposium: ,
Authors: ,
Organisations: ,
Topics: ,
Continue

Pressedge optimising ad positioning in print media – revised


Symposium: ,
Authors:
Organisations:
Topics: ,
Continue