2003: Cambridge, Massachusetts

Measurement of magazine readership via the internet


Symposium: ,
Authors: , ,
Organisations:
Topics: ,
Continue

Capi: new methodology, new data for the british nrs


Symposium: ,
Authors: ,
Organisations:
Topics: ,
Continue

Restoring credibility to sunday magazine measurement in the u.s.


Symposium: ,
Authors: ,
Organisations: ,
Topics:
Continue

Community newspapers – combasetm adding to the print media mix in canada


Symposium: ,
Authors: ,
Organisations: ,
Topics:
Continue

Telephone samples: the exclusive mobile challenge


Symposium: ,
Authors: ,
Organisations:
Topics: ,
Continue

Revisiting mediaplanning models assumptions


Symposium: ,
Authors:
Organisations:
Topics:
Continue

Imputation of missing data: testing a model-based approach


Symposium: ,
Authors: ,
Organisations: ,
Topics:
Continue

Determining the readership of low penetration magazines


Symposium: ,
Authors:
Organisations:

Continue

Readership, a favour to magazines: sales optimization


Symposium: ,
Authors: ,
Organisations: ,
Topics:
Continue

Readership research in greece: a new perspective


Symposium: ,
Authors:
Organisations:
Topics: ,
Continue