2003: Cambridge, Massachusetts

Building a panel from a recent reading database through fusion


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Foundations of split-sample foldover tests


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Data integration: validating telmar’s multibasing technique


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Fusion-on-the-fly for multimedia applications


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Media brands: how much stronger thanks to their internet presence?


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How question wording impacts newspapers estimates: traditional vs. online


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The impact of online reading on traditional print media estimates


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Hardcopy and internet newspapers: complements or substitutes?


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Reading: looking into – logging onto


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Mri’s qualitative measures


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