2003: Cambridge, Massachusetts

Urban life: research adventures in a changing world


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Exploring the link between personality type and media choice


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Audience: the appropriate measure of circulation quality


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Selling print short: the need to re-assess reading and readership


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accounting for what we are doing: recent reading revisited


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Pure recent reading: methodological experience and further development


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What the world needs now


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Print in a true single source marketing panel


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“Readers-per-copy”: understanding and driving reader choice


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Print optimization: a practical approach


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