Session 8 - The Digital Landscape the Internet as a Medium and as a Measurement Tool

Online media measurement: after the deluge


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Print media internet portals: a boon or bust for print media consumption?


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The internet as a medium


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How print media can win in the digital age


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When two worlds collide off-line measurement of on-line readership


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Web questionnaires : a step forward to customising data collection?


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Measuring magazine reading via the internet: testing the effect of number of titles and other questionnaire desgn issues


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