Session 5 - Data Collection Whats New?

The effects of various masthead card designs : colour vs. black & white


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Self-completion questionnaires: the importance of testing (based on experience from the british nrs)


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Telf-completion questionnaires: the importance of testing (based on experience from the british nrs)


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Measuring and minimising positional and title confusion biases in print audience estimates


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Searching for best casi practices: experiments for a new data collection method


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Personalised media lists


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