Session 4 - Recent Reading Issues

Rpc, buying habits and the time factor in media planning


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A mail access panel survey on reading and reading frequency: experiences and insights


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Pure recent reading: the solution for non-daily newspapers?


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Magazine audience accumulation: discussion of research issues, modeling and application


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A new method to measure media casualness for magazines and newspapers


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Readership panel: we did it! – history & results of a huge challenge


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