2001: Venice

Readership panel: we did it! – history & results of a huge challenge


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The anatomy of data fusion


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Fusion quality assessment


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Data fusion from the media sellers perspective


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Fusion – can magazines be equal players in a fused database?


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Multibasing sm – data integration without regression to the mean


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Toward a mathematical theory of cross-survey inference


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Counting calories – on the need to adjust issue readership data


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You gave us the “answers”, now ask us the questions! – how to maximise magazine advertising effectiveness in the planning buying progress.


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An examination of differential weighting of successive waves of product usage estimates


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