2001: Venice

Self-completion questionnaires: the importance of testing (based on experience from the british nrs)


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Telf-completion questionnaires: the importance of testing (based on experience from the british nrs)


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Measuring and minimising positional and title confusion biases in print audience estimates


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Searching for best casi practices: experiments for a new data collection method


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Personalised media lists


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Rpc, buying habits and the time factor in media planning


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A mail access panel survey on reading and reading frequency: experiences and insights


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Pure recent reading: the solution for non-daily newspapers?


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Magazine audience accumulation: discussion of research issues, modeling and application


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A new method to measure media casualness for magazines and newspapers


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