2001: Venice

Young at heart: understanding the dynamics of youth readership


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An examination of validity and utility of specialised category studies – application of the mars pharmaceutical study to enhance print planning


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Breakthrough in newspaper section research in the netherlands


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Preference for genre of publications as a determinant of category consumption


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The communication power of customer magazines


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Measuring the homogeneity of interviewers practices in readership surveys


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Non-response – an opportunity to look into their hearts & souls


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Varying the monetary incentive in mail surveys: (1) does it change survey results? (2) can it create sample improvement opportunities?


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Brazil fusion and multi-media duplication


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The effects of various masthead card designs : colour vs. black & white


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