2001: Venice

Using the 24 hour day as the common denominator for cross-media comparisons: the case of multi-media mentor


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Use of nrs data to help combat competitive media


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Pressing the hot button for press


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The bi-media multiplier effect: how tv guides and tv can create more value together


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Time related measures of relative effect – an essential ingredient for multi-media campaign evalution


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Multi-media optimisers: the new couture?


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Evaluating tv and print sales effect


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Modelling magazine effectiveness


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Synergy brought about through duplication of contact with newspaper and internet


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Measuring the qualitative value of magazines


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