Session 6 - Refining Our Models

Automatic segmentation for reach/frequency estimation of newspaper sections and internet papers


Symposium: ,
Authors: ,
Organisations: ,
Topics: , ,
Continue

Divide and unite: splitting the summoscanner and data fusion


Symposium: ,
Authors: ,
Organisations: ,
Topics:
Continue

Modelling audience data for newspapers local editions media-planning


Symposium: ,
Authors:
Organisations:
Topics:
Continue

How the results of micro-marketing campaigns of a newspaper could be linked to the socio-economical local realities


Symposium: ,
Authors:
Organisations:
Topics:
Continue

Print and multi-media optimization: an evolutionary approach


Symposium: ,
Authors: ,
Organisations: ,
Topics:
Continue

An examination of differential weighting of successive waves of magazine readership estimates


Symposium: ,
Authors: , ,
Organisations: ,
Topics:
Continue

Magazine audience accumulation: basic modeling issues


Symposium: ,
Authors: , ,
Organisations:
Topics:
Continue