Session 5 - Enhancing Our Readership Methods New Approaches

The interval method – a suggested platform for meeting future challenges


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The ideal readership survey


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The choice of readership model: now and in the future


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Research strategies in fragmented media markets


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The capi double screen questionnaire in the french nrs: from clay model to practice


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The new magazine press readership survey in france – preliminary results


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What’s new pussycat? cati, capi and casi : or what else?


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The new swiss national readership survey -mach basic-?


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Audipress 2000 – the new deal of the italian readership survey


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The quality of reading survey an instrument for change


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