The interval method – a suggested platform for meeting future challenges
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Walsh, Peter
Topics: Model Bias, Readership Model
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The ideal readership survey
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Shepherd-Smith, Neil
Topics: Model Bias, Readership Model
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The choice of readership model: now and in the future
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Monk, Donald
Topics: Model Bias, Readership Model
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Research strategies in fragmented media markets
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Reigber, Dieter, Spohrer, Michael
Organisations: Axel Springer Verlag AG, Gfk AG Medienforshung
Topics: General, Targetting / Segmentation
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The capi double screen questionnaire in the french nrs: from clay model to practice
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: De Langhe, Elisabeth, Le Van Truoc, Olivier
Organisations: Ipsos Medias, France
Topics: Data Collection, Passive Measurement
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The new magazine press readership survey in france – preliminary results
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Marx, Jean-Louis
Organisations: AEPM
Topics: Data Collection, Passive Measurement
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What’s new pussycat? cati, capi and casi : or what else?
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Soels, Bart, Tchaoussoglou, Costa
Organisations: SUMMO, TMP
Topics: Data Collection, Fusion and Modelling, Passive Measurement
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The new swiss national readership survey -mach basic-?
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Amschler, Harald
Organisations: WEMF, REMP
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Audipress 2000 – the new deal of the italian readership survey
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Bichisao, Dino
Organisations: Audipresse
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The quality of reading survey an instrument for change
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Birt, Hilary, Consterdine, Guy, Robinson, Lynne
Organisations: Guy Consterdine Associates, IPA, Ipsos MediaCT
Topics: Quality of Reading
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