1999: Florence

Recent reading – an exercise in double counting?


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Dear lord give us our daily news: effects of retail distribution on readership in rural india


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Inconsistent readership claims – a british case study


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Going back to source an attempt to trade the differences in findings to different methodologies of IRS and NRS


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The dependence of recent reading estimates on questions structure: a cognitive analysis


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Effective print media measurement: audiences and more


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Whats new in readership research


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When worlds collide will print measurement measure up?


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