1999: Florence

“Friend or foe”? the role of databases in media research


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Automatic segmentation for reach/frequency estimation of newspaper sections and internet papers


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Divide and unite: splitting the summoscanner and data fusion


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Modelling audience data for newspapers local editions media-planning


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How the results of micro-marketing campaigns of a newspaper could be linked to the socio-economical local realities


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Print and multi-media optimization: an evolutionary approach


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An examination of differential weighting of successive waves of magazine readership estimates


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Magazine audience accumulation: basic modeling issues


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The interval method – a suggested platform for meeting future challenges


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The ideal readership survey


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