1999: Florence

Will tomorrow’s adult reject print media altogether?


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When late left beats early right


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Weekly magazine audience data what’s to be done with them?


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Magazines need time – the build up of magazine audiences over time


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Magazine audience accumulation: development of a measurement system and initial results


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Assessing creative wearout in magazine advertising validating uk findings on wearout based on us data


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The development and use of the conde nast preferred subscriber network


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Building a better starter kit of planning knowledge from campaign effectiveness research


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Multiple studies in advertising effectiveness


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The medium and the message – the comparative study of print and tv copy testing practices amog major advertisers and agencies.


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