Session 6 - Can We Do More and Can We Do It Better

Newspaper sections – a challenge to media planning


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Measuring the world wide web


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Not drowning but waving: researching the internet


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Are web-based exposures contaminating print media audience estimates?


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Website and the readership reflex


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How one research company approaches newspaper section readership : an overview of methodology and reading trends


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The measurement of newspaper sections readership on the uk nrs


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Reach of newspaper sections : new methods, new figures


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