1997: Vancouver

Just in time data modelling


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Multi-media reach and frequency analysis


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Enhanced ascription


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Benchmarking : from theory to practice


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The mpa syndicated readership research task force paper


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From FRY to FRIPI?


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Pragmatic readership measures for the future


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Calibration of frequency of reading scales


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Self-administered questionnaires and frequency of reading : an optimal combination to measure readership?


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Frequency, recency and the moderating effects of the screening interval


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