1997: Vancouver

Standing up to be counted : measured effects of magazine advertising


Symposium: ,
Authors:
Organisations:
Topics:
Continue

Response not readership is print’s major problem


Symposium: ,
Authors:
Organisations:
Topics:
Continue

Reading in competition


Symposium: ,
Authors: ,
Organisations: ,
Topics: , ,
Continue

Does exposure to press really move sales of a FMCG brand?


Symposium: ,
Authors: ,
Organisations: ,
Topics: ,
Continue

Promoting print by means of a multi-media survey


Symposium: ,
Authors: ,
Organisations: ,
Topics:
Continue

The ad effect formula


Symposium: ,
Authors:
Organisations:
Topics: ,
Continue

Newspaper sections – a challenge to media planning


Symposium: ,
Authors: ,
Organisations:
Topics:
Continue

Measuring the world wide web


Symposium: ,
Authors:
Organisations:
Topics:
Continue

Not drowning but waving: researching the internet


Symposium: ,
Authors: ,
Organisations: ,
Topics:
Continue

Are web-based exposures contaminating print media audience estimates?


Symposium: ,
Authors:
Organisations:
Topics:
Continue