1997: Vancouver

Audio-visual computer – assisted self-interviewing (AV-CASI) a progress report


Symposium: ,
Authors: , ,
Organisations:
Topics: ,
Continue

Back to the future – the impact of multi-media technology on readership research


Symposium: ,
Authors: , ,
Organisations: ,
Topics: ,
Continue

Sharper or smoother? selective targeting three decades later


Symposium: ,
Authors:
Organisations:
Topics:
Continue

Changing magazine use : analysed on the basis of an annual media and market stud


Symposium: ,
Authors:
Organisations:
Topics:
Continue

The prediction of readership from circulation and census data


Symposium: ,
Authors:
Organisations:
Topics:
Continue

The relationship between changes in circulation and changes in readership


Symposium: ,
Authors: ,
Organisations: ,
Topics:
Continue

Are changes in readership preceding changes in circulation?


Symposium: ,
Authors:
Organisations: ,
Topics:
Continue

Public place data and how to use it for audience management


Symposium: ,
Authors: ,
Organisations:
Topics: ,
Continue

How print advertising works (with an emphasis on magazines) – a review of the evidence


Symposium: ,
Authors:
Organisations:
Topics: ,
Continue

The immediate and broader implcations of the adtrack studies


Symposium: ,
Authors:
Organisations:
Topics: ,
Continue