Session 9 - Beyond AIR

Towards a more cost effective route for evaluating media in terms of communicatiion effect


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The new currency in print media – the advertisement exposure probability


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Shifting the frame of reference in print media research: quality vs quality vs relationship


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Mediagraphics – a guidebook through the media galaxy


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Differences in readership among in-home and out-of-home readers


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Segmenting by attitudes to tv advertising


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The media effectiveness study (1995)


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