Session 2 - Technology

Electronic measurement of print – it is 1995. where is it?


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Using casi-audio (computer assisted self interview with audio) in readership measurements


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The utilization of capi in media analysis at AG.MA


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Back to basics – reading is still a major media activity


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Quality comparison in a multimedia time use study


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Personal in-home interviews versus self-administered mail panel: does it really matter for measuring print audiences?


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Weekly measurement of issue by issue readership using the recent reading method – report on an experiment that partly failed, due to new techonology


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The challenge of interactive media to conventional print measurement models


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