1995: Berlin

The measurement of the readership of sections of uk national newspapers: one possible solution


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Measuring readership of newspaper sections on the uk nrs


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Newspaper screening intervals: six months vs seven days


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Loss of readers at screening stage


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Explaining the screen-in paradox


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Alternative uses of magazine covers as prompt aids


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The importance of being constant: the effects of questionnaire overload


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How computerized interviewing eliminates the screen-in bias of follow-up questions


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