1995: Berlin

Response rates and respondent’s profile in french readershp surveys


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The interviewer effect on readership levels


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In trying to get more are we getting less?


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The response rates of the national readership survey


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Can response rates to mail surveys be improved over time and, if so, how?


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An investigation into the differing readership levels of weekly media measured in both french press surveys


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The impact of measurement techniques on magazine audience levels


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A funny thing happened to “through the book”!


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Effective measurement by specific issue readership


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Back to before yesterday?


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