1995: Berlin

Data fusion in the british national readership survey – an experiment


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Benchmarking readership levels in the new study of media and markets to the survey of american readership


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Towards the grand unification: the personal probabilities route


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Modelling considerations as an aid to readership research decisions


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Intermedia effects of advertising: an econometric model


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Day of week readership for national newspapers


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Circulation changes and audience estimates


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Factors contributing to changes in readers per copy


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Some further thoughts on readership and circulation


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Flows in audience markets


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