Session 6 - Survey and media effects

RESPONSE EFFECTS IN SURVEY MEASURES OF BEHAVIOUR: INSIGHTS FROM RESEARCH IN OTHER FIELDS


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IRREGULARLY PUBLISHED MAGAZINES: FREQUENCY AS A MEANS OF ESTIMATING READERSHIP IN A RECENT READING ENVIRONMENT


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ENOUGH ALREADY, PLEASE: JUST LEAVE ME ALONE!!!


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ARE HARD-TO-GET RESPONDENTS ANY DIFFERENT IN THEIR READING BEHAVIOUR FROM OTHERS?


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READERSHIP AND SURVEY NON-RESPONSE


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THE IMPACT OF INCENTIVES AND MULTI-MEDIA APPROACHES? ON THE LEVELS OF RESPONSE


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AS TIME GOES BY


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THE LAST READER?


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