Session 2 - Major industry initiatives

AG.MA – OVERVIEW


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CHANGES IN THE GREAT BRITAIN NRS


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A REVIEW OF AMPS READERSHIP METHODOLOGY


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A NEW APPROACH TO THE ROLE OF THE PRESS IN MULTI-MEDIA STRATEGY AS SHOWN BY THE CESP MULTI-MEDIA TIME-BUDGET


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PRESS READERSHIP MEASUREMENT IN FRANCE: THE 1993 REVOLUTION


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CHINA – THE LAST GREAT MEDIA FRONTIER


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CANADIAN READERSHIP METHODOLOGY CHANGE A CASE STUDY OF AN INDUSTRY GROUP IN ACTI


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FUTURE PERFECT: UNIFORM FIXED PROBABILITIES?


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APX – THE NEW DEUTSCHE MARK IN PRINT MEDIA BUYING


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