PRESS READERSHIP MEASUREMENT IN FRANCE: THE 1993 REVOLUTION
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Truchot, Didier
Organisations: Ipsos
Topics: Industry Issues, Survey Descriptions
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CHINA – THE LAST GREAT MEDIA FRONTIER
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Garton, Steve, Khoon, Tan Sok
Organisations: SRG
Topics: Analysis Issues, Survey Descriptions
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CANADIAN READERSHIP METHODOLOGY CHANGE A CASE STUDY OF AN INDUSTRY GROUP IN ACTI
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Chaplin, John
Organisations: PMB Print Measurement Bureau, Canada
Topics: Industry Issues, Survey Descriptions
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FUTURE PERFECT: UNIFORM FIXED PROBABILITIES?
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Tchaoussoglou, Costa
Organisations: SUMMO
Topics: First Reading
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APX – THE NEW DEUTSCHE MARK IN PRINT MEDIA BUYING
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Speetzen, Rolf, Wiegand, Jurgen
Organisations: Axel Springer Verlag AG, Media-Micro-Census GmbH
Topics: Page Exposure, Survey Descriptions
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