1993: San Francisco

HOW CHANGES IN SCREEN-INS AFFECT READS


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SCREENS, FREQUENCY OF READING AND READERSHIP CLAIMS : THE BIGGER PICTURE


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SAMPLING CONSIDERATIONS WITH SINGLE SOURCE DATA


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THE ROAD TO ACCOUNTABILITY – IF WE TAKE IT, THEY WILL FOLLOW


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WE HAVE TRAVELLED TO THE MOON AND NOW WE KNOW IT WASN’T WORTH THE EFFORT – OR DO WE? WAS IT WORTH TRAVELLING TO THE MOON?


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THE ADVERTISING IMPACT OF MAGAZINES WHEN USED IN CONJUNCTION WITH TELEVISION


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AG.MA – OVERVIEW


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CHANGES IN THE GREAT BRITAIN NRS


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A REVIEW OF AMPS READERSHIP METHODOLOGY


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A NEW APPROACH TO THE ROLE OF THE PRESS IN MULTI-MEDIA STRATEGY AS SHOWN BY THE CESP MULTI-MEDIA TIME-BUDGET


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