1993: San Francisco

THE RELATIONSHIP OF CHANGES IN CIRCULATION TO CHANGES IN TOTAL AUDIENCE


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PREDICTING MAGAZINE AUDIENCES


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WHAT DETERMINES READERS-PER-COPY PATTERNS FOR UK MAGAZINES?


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VALIDATING A.I.R. LEVELS BY CIRCULATION AND SOURCE OF COPY DATA


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R.P.C. DIFFERENCES BETWEEN BLACK AND WHITE POPULATIONS IN SOUTH AFRICA


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THE AG. MA RESEARCH PROGRAMME: -VALIDATION OF THE READER-PER-ISSUE (A.I.R.)-?: THE WAITING-ROOM STUDY


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QUESTIONNAIRE STRUCTURE AND READERSHIP LEVELS


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ASPECTS OF ASCERTAINING SPECIAL INTEREST TITLES IN MEDIA AND MARKET ANALYSIS


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CAPI AND THE NRS


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THE RELATIONSHIP OF SCREENS AND READS AND THE ROLE OF SCREENING IN READERSHIP MEASUREMENT


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