1993: San Francisco

ENOUGH ALREADY, PLEASE: JUST LEAVE ME ALONE!!!


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ARE HARD-TO-GET RESPONDENTS ANY DIFFERENT IN THEIR READING BEHAVIOUR FROM OTHERS?


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READERSHIP AND SURVEY NON-RESPONSE


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THE IMPACT OF INCENTIVES AND MULTI-MEDIA APPROACHES? ON THE LEVELS OF RESPONSE


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AS TIME GOES BY


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THE LAST READER?


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THE MODEL BIAS: PARALLEL AND REPLICATED READING


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DOES TITLE CONFUSION AFFECT MAGAZINE AUDIENCE LEVELS?


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IATROGENIC CONFUSION IN READERSHIP SURVEYS


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BUYING PATTERNS AND READERSHIP OF WEEKLY MAGAZINES: IS THERE SOME RELATIONSHIP


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