1993: San Francisco

THE DIMENSION OF READER QUALITY: PERSPECTIVES FROM BOTH SIDES OF THE ATLANTIC


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QUANTIFYING THE QUALITIES: SHOULD WE MEASURE CONTACTS OR RELATIONSHIPS OR BOTH?


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HOW SCARBOROUGH RESEARCH MEASURES NEWSPAPER AUDIENCES: AN HISTORICAL REVIEW


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WHAT DAY IS IT TO-DAY?


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MEASURING THE READERSHIP OF SUPPLEMENTS


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INTERNATIONAL MEDIA IN PERSPECTIVE


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HARMONISATION OF PRESS RESEARCH METHODOLOGIES IN S.E. ASIA DREAM OR VIRTUAL REALITY?


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EUROPEAN READERSHIP DATA: HARMONY OR CHAOS?


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RESPONSE EFFECTS IN SURVEY MEASURES OF BEHAVIOUR: INSIGHTS FROM RESEARCH IN OTHER FIELDS


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IRREGULARLY PUBLISHED MAGAZINES: FREQUENCY AS A MEANS OF ESTIMATING READERSHIP IN A RECENT READING ENVIRONMENT


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