1993: San Francisco

To mathematically manipulate or to make an accountable judgement? that is the question….while waiting for the wearable passive intermedia meter


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Interactive fusion: step two


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Use of reach and frequency data for effective placement of advertising


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Quality of reach: researchers – headache, publishers- heartache and planners- toothache


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Estimation of turnover in readership surveys


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Learning how to assess the quality of reading contact, and introduce other readership survey improvements, by an integrated, multi-national development study


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Audience accumulation and the link with print advertising effectiveness


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AUDIENCE ACCUMULATION MODELS: BINOMIAL, BETA BINOMIAL, FULL BINOMIAL AND BEYOND


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ASCRIPTION: A VITAL AND ECONOMIC SOLUTION IN A CHANGING NORTH AMERICAN MARKET


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QUALITY OF READING MEASURES ASSESSED BY QUALITATIVE RESEARCH


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