Session 3 - Technical Issues

LIFTING THE VEIL ON READERS PER COPY


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JUNIOR 1990 RESEARCH: EXPOSURE, CONSUMPTION AND INFLUENCE ON FAMILY PURCHASING AMONG ITALIAN CHILDREN


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MEASURING READERSHIP AMONG CHILDREN: SOME FRESH INSIGHTS


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PRIMARY READERSHIP IS OVERCLAIMED


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ALL’S WELL THAT ENDS WELL


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ANATOMY OF MAGAZINE AUDIENCE ESTIMATE: – THE ARF COMPARABILITY STUDY REVISITED


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MINIS AND GROUPIES: PUTTING MINI-MASTHEADS ONTO GROUPED TITLE CARDS


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VISUAL AIDS AND QUESTION SEQUENCE – A 3X3 TEST


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THE STRANGE CASE OF QUARTER FOUR, 1988: A CAUTIONARY TALE


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WHERE LESS IS MORE: A SPECIFIC GERMAN EXPERIENCE


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