1991: Hong Kong

WHERE LESS IS MORE: A SPECIFIC GERMAN EXPERIENCE


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THE IDEAL AND UNTIL THE IDEAL SURVEY


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CAN WE REALLY EXPECT ONE SOLUTION TO SATISFY ALL OUR NEEDS?


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MACH 90: A BASIS FOR INTEGRATED MEDIA PLANNING


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INVESTIGATING READERSHIP LAG


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VOX POPULI – THE NEEDS OF NRS USERS


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OVER AND ABOVE JUST AUDIENCE MEASUREMENT A REFERENCE SURVEY – A NEW FORM OF ESTABLISHMENT SURVEY


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SINGLE SOURCE IN MEDIA RESEARCH: A PHILOSOPHY WITHOUT A FUTURE?


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READERSHIP MEASUREMENT ON TELEVISION PANELS. A FIRST STEP TOWARDS INTEGRATION


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MEDIA RESEARCH IN SOUTH EAST ASIA


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