1991: Hong Kong

PERFECTION-VS-MARKETABLE DIRECTION: IS THERE A CHOICE?


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THE ADVERTISING IMPACT OF MAGAZINES IN CONJUNCTION WITH TELEVISION


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MAKING DATA SETS COMPATIBLE FOR FUSION RESULTS OF AN INDIAN EXPERIMENT


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FUSIO : WHY BE SO COMPLEX?


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NEW EXPERIENCES WITH MERGING IN ITALY


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FUSING A STATIC WITH A CONTINUOUS DATABASE: THE TGI/BARB EXPERIENCE


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SOME BACKGROUND AND COMMENTS ON FCB’S UMPIRE AND PROTOTYPING ETC. IN THE USA UMPIRE: UNMEASURED MAGAZINE PROFILE-DISTANCE METHOD


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AUDIENCE ACCUMULATION MODELS: A FRAMEWORK FOR A THEORETICAL APPROACH


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RESPONSE RATES: A MULTI-NATIONAL PERSPECTIVE


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FACTORS WHICH AFFECT RESPONSE RATES IN COMPLEX MEDIA SURVEYS


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