1991: Hong Kong

INTERNATIONAL PRINT RESEARCH: THE FAR HORIZON


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LINGUA FRANCA: YOU MUST BE JOKING


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HARMONISATION OF DEMOGRAPHICS IN EUROPE


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MEDIA RESEARCH IN A RADICALLY CHANGING SOCIETY


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MORE ON YARDSTICKS: FROM AVERAGE ISSUE READERSHIP TO AVERAGE PAGE EXPOSURE


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GETTING AT THE MESSAGE: MORE COST-EFFECTIVE MEDIA SELECTIONS


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INFORMATION PROCESSING BY READERS: SELF-MONITORING AND NEED FOR COGNITION


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SEGMENTING THE MEDIA AUDIENCE: THE BOURDIEU APPROACH


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THE MULTIPLE DIMENSIONS OF READER INVOLVEMENT


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A REVIEW OF PRINT/TELEVISION COMMUNICATION STUDIES


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