Session 6 - Quality of reading

A SURVEY OF THE USE OF QUALITATIVE DATA IN MAGAZINE EVALUATION


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QUALITY OF READER INVOLVEMENT: REPORT ON RESEARCH IN PROGRESS


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THE MEASUREMENT OF READING INTENSITY AND IMPLICATIONS FOR PLANNING


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EDITORIAL TARGETING (OR, IMPROVED ADVERTISING POSITIONING IN MAGAZINES)


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THE EDITORIAL ENVIRONMENT CONTROVERSY


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READING DAYS AND BRAND RECALL


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MPX, READING DAYS AND PAGE TRAFFIC


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THE USE OF PAGE EXPOSURE DATA IN MAGAZINE AUDIENCE SCHEDULES


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