1988: Barcelona

TESTING ALTERNATIVE METHODS OF MEASURING READERSHIP AMONG CHILDREN


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THE CHANGING FACE OF CONSUMER ADVERTISING AND THE IMPLICATIONS FOR AUDIENCE RESEARCH


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READERSHIP RESEARCH AND USERS’ NEEDS IN THE ITALIAN MEDIA SITUATION


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RESEARCH TO MARKET PRINT MORE SUCCESSFULLY: A MULTI-NATIONAL ADVERTISER’S VIEW


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COMMENTS ON ROGER GODBEER’S PAPER


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WHAT ARE AN INTERNATIONAL ADVERTISING AGENCY’S NEEDS FOR MEDIA RESEARCH?


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FORCING EUROPEAN UNITY


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YESTERDAY – TOMORROW


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SALIENT TRENDS – WHAT’S HAPPENING WHERE?


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