1988: Barcelona

RELIABILITY OF THE YESTERDAY FIRST TIME READ METHOD


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TOWARDS A GOLD STANDARD


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DEVELOPING AND VALIDATING A MEASUREMENT OF “FIRST READING”


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A SECOND STUDY INTO THE NATURE OF READING EVENTS WHICH DO AND DO NOT GET REPORTED


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A NEW FULL THROUGH-THE-BOOK STUDY


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PRINT MEDIA IN A CHANGING MEDIA WORLD: CHANGES IN TIME SPENT WITH DIFFERENT MEDIA IN FINLAND IN THE 80’S


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TAKING ACCOUNT OF THE TIME FACTOR


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HOW QUALITY SUNDAY NEWSPAPERS ARE READ


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MEASURING SPECIAL MARKETS: THREE CASE STUDIES FROM THE UNITED STATES


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RESEARCHING SPECIAL MARKETS: BUSINESSMEN IN THE UK


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