1988: Barcelona

THE MEASUREMENT OF READING INTENSITY AND IMPLICATIONS FOR PLANNING


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EDITORIAL TARGETING (OR, IMPROVED ADVERTISING POSITIONING IN MAGAZINES)


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THE EDITORIAL ENVIRONMENT CONTROVERSY


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READING DAYS AND BRAND RECALL


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MPX, READING DAYS AND PAGE TRAFFIC


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THE USE OF PAGE EXPOSURE DATA IN MAGAZINE AUDIENCE SCHEDULES


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RELATIONSHIPS BETWEEN CIRCULATION, COPY LIFE MASURED READERS, AND READING EVENTS


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THE PROFIT-PER-COPY MODEL: MANAGING MAGAZINE TOTAL AUDIENCE FOR MAXIMUM PROFITABILITY


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THE “SOURCING” METHOD : AN ALTERNATIVE METHOD OF MEASURING READERSHIP


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ON VALIDATING THE FIRST TIME READ YESTERDAY METHOD – A CONTINUING STORY


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