1988: Barcelona

THE ART OF MODELS – ASCRIPTION IN GERMANY


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A STUDY ON THE VALIDITY OF DATA FUSION : THE INDIAN EXPERIENCE


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VALIDATION OF DATA FUSION TECHNIQUES: WHAT CAN STATISTICAL THEORY DO FOR US?


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READERSHIP AND LIFESTYLE SURVEYS


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USE OF NEW QUALITATIVE CRITERIA IN MEDIA PLANNING


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NOT LOOSING SIGHT OF THE FOREST


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IS ONE PSYCHOGRAPHIC SOLUTION ENOUGH?


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THE SALZBURG YARDSTICKS FOR EXPOSURE QUALITY – A DIFFERENT EXPERIENCE


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A SURVEY OF THE USE OF QUALITATIVE DATA IN MAGAZINE EVALUATION


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QUALITY OF READER INVOLVEMENT: REPORT ON RESEARCH IN PROGRESS


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