1988: Barcelona

ELECTRONIC MEASUREMENT OF MAGAZINE AUDIENCES


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THE MAGAZINE METER – 1995 : A REPORT OF THE WATCH METER SYSTEM


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THE USE OF SELF-COMPLETION MEDIA QUESTIONNAIRES AMONG THE SPECIAL AUDIENCE OF THE MEDICAL PROFESSION


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THE MAJOR REASON WHY OUR READERS-PER-COPY FIGURES ARE TOO HIGH


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COMMUNICATION CHANNELS BETWEEN RESEARCHERS AND RESPONDENTS


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THE EFFECT OF ANSWER CATEGORIES ON AVERAGE ISSUE SCORES


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CURRENT TRENDS IN THE WORK OF THE AG.MA


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ADAPTING THE SOUTH AFRICAN – ALL MEDIA AND PRODUCTS SURVEY- (AMPS) TO THE REQUIREMENTS OF USER


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INCREASING DATA COLLECTED IN READERSHIP SURVEYS


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FUSION, INTEGRATION, ASCRIPTION AND IMPUTATION


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