Session 2 - Validity and Reliabiility

VALIDITY AND RELIABILITY: DEFINING THE PROBLEM


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VALIDATING THE FIRST TIME READ YESTERDAY METHOD


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THE EFFECTS OF SHORTENING THE PERIOD OF RECALL


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WAYS OF MEASURING OVERCLAIMING


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COMPARING READERSHIP TECHNIQUES IN A SINGLE SOURCE DATA BASE


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CONFUSION CONTROL: SOME THEORETICAL CONSIDERATIONS


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DEBUGGING RANDOM ERRORS FROM MEDIA ANALYSIS DATA – A NEW TYPE OF VALIDATION


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MAGAZINE SOURCING


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A COMPARISON OF RECENT READING AND FULL THROUGH-THE BOOK


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READING REGULARITY AND INFLATION OF MAGAZINE AUDIENCE ESTIMATES


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