1985: Salzburg

WAYS OF MEASURING OVERCLAIMING


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COMPARING READERSHIP TECHNIQUES IN A SINGLE SOURCE DATA BASE


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CONFUSION CONTROL: SOME THEORETICAL CONSIDERATIONS


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DEBUGGING RANDOM ERRORS FROM MEDIA ANALYSIS DATA – A NEW TYPE OF VALIDATION


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MAGAZINE SOURCING


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A COMPARISON OF RECENT READING AND FULL THROUGH-THE BOOK


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READING REGULARITY AND INFLATION OF MAGAZINE AUDIENCE ESTIMATES


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THE ROLLING MEDIA ANALYSIS


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DEVELOPMENTS IN THE UK


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READERSHIP SURVEYS IN JAPAN


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