1985: Salzburg

RELATIONSHIPS BETWEEN NUMBERS OF READERS PER COPY AND THE CHARACTERISTICS OF MAGAZINES


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MAGAZINE ISSUE AGE IN PUBLIC PLACES


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SOME THOUGHTS ON THE VISUAL VERIFICATION OF READING CLAIMS


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A CASE STUDY ILLUSTRATING THE OBJECTIVES AND PERSPECTIVES OF FUSION TECHNIQUES


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HOW THE MEDIA SCANNER GOT ITS FEET ON THE GROUND – SOME UNIQUE QUALITATIVE APPLICATIONS


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ARE ALL THOSE CALL-BACKS REALLY NECESSARY?


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INVESTIGATION INTO SIX METHODS OF ADMINISTRATION OF THE CESP QUESTIONNAIRE


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GERMAN MEDIA ANALYSIS – CHANGES IN METHODOLOGY IN THE QUESTIONING FOR MAGAZINES AND THE RESULTS


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THE RELATIONSHIP BETWEEN THE DURATION OF THE PMB INTERVIEW AND A NUMBER OF FACTORS DETERMINING THE ‘QUALITY’ OF RESPONSE


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PROCEDURE FOR THE USE OF SYNDICATED AUDIENCE RESEARCH TO DEVELOP SYNTHETIC COHORTS FOR HISTORICAL MEDIA ANALYSIS


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