1985: Salzburg

SECOND THOUGTHS ON VALIDATION


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YARDSTICKS FOR EXPOSURE QUALITY


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Research for Intermedia Decision Making


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READERSHIP SURVEY ENRICHMENT


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THE MULTIMEDIA SURVEY: A CHALLENGE OR JUST AN EXPERIMENT?


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FUSION – AN OVERVIEW BY AN OUTSIDE OBSERVER


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A REPORT ON EXPERIMENTS IN FUSION IN THE “OFFICIAL” GERMAN MEDIA RESEARCH (AG.MA)


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ARE INTERVIEWS TOO LONG?


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DIFFERENT TECHNIQUES PRODUCE DIFFERENT RESULTS – BUT TO WHAT EXTENT?


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HIGH READERS-PER-COPY: AN ATTEMPT AT VALIDATION


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